The oh so popular and high-end watch brand Movado has released a line of new and afforable watches. With the launch of its new collection – BOLD, a high impact multi-media campaign. TAG Creative, a New York based agency and Movado, developed a high energy video to attract a younger audience.
I must admit that song is pretty catchy. If you haven’t seen the ad, it has already aired on Cable, national TV and also on the New York Times website.
The watches are affordable. Starting at $295, any watch lover can enjoy them. (Mom, I know you are reading this.. HINT)
Bold isn’t Movado’s only attempt at attracting a young, hip, audience. Dereck Jeeter and Amanda Seyfried have become the face of Movado, and both are the ambassadors of the 800 Series watch.